Website
JRV Consultora
A lead-generation site for a healthcare consultancy, with a form that sorts each inquiry by province and reason.
The challenge
JRV is a healthcare consultancy that needed a corporate site that conveyed trust and worked as a lead-generation tool: recruiting sales advisors and generating contacts from companies interested in working with health plans.
How I solved it
- I arranged the page in layers of trust. First the offer, then the backing (years of track record, partner health plans) and finally the form: someone comparing options needs to see the whole picture before leaving their details.
- I segmented the form by province and reason. Each inquiry arrives already classified, whether it comes from an advisor who wants to join or from an interested company.
- I made contact happen in several steps. A multi-step contact modal and integrated WhatsApp Business, for people who prefer to write directly.
- I thought phone-first. The side menu, the content order and the form were designed for that way of browsing, which is where it is decided whether a visit becomes an inquiry.
Screenshots
