Website
Importa Online
A site that answers the doubts of first-time importers, to turn them into inquiries.
The challenge
Importa Online advises people who import. Importing sounds complicated, expensive and only for large companies, and that mental barrier is what the site had to break: reduce the uncertainty of someone who has never imported and does not know whether their idea is viable.
How I solved it
- I answered doubts before they come up. I wrote FAQs aimed at first-time importers, each one meant to lower a specific objection ("you don't need to be an expert", "you don't need a whole container").
- I explained six services separately. Advisory, customs handling, certified suppliers, logistics, quotes and post-import support, each with its own detail, so it is clear what every step includes.
- I added testimonials from real entrepreneurs. Segmented by type of business so visitors see themselves in them, and an integrated Instagram feed that shows the brand is active.
- I made a form that asks what kind of help is needed. Importing, exporting, customs broker or shipment tracking, to route each inquiry to the right area.
Screenshots
