Website
BP Comex
A sober site that explains foreign trade services and routes each contact according to what the person is looking for.
The challenge
BP Comex is a foreign trade consultancy. It needed a site that conveyed solidity, explained complex services (import, export, surety bonds and strategic partnerships) and generated contact from companies and potential business partners.
How I solved it
- I built trust before asking for contact. Vision, mission and service differentiators carry the same weight as the commercial offer: in foreign trade, visitors want to know who they are dealing with before writing.
- I organized the site into five simple sections. Home, About Us, Services, Work With Us and Contact, with a sober visual identity that fits the field.
- I separated contact by what each person wants. There are different WhatsApp buttons to ask for advice, book a meeting or join the team, instead of one generic form.
- I added a business partners section. To reinforce the consultancy's track record.
Screenshots
