Eurmedic

The challenge

Eurmedic is the official ADSS representative in Argentina and sells medical and aesthetic equipment worth thousands of dollars, with ANMAT certification. A purchase like that is not impulsive: the site had to generate inquiries from people who already understand the value of the equipment, not be a generic store with a buy button.

How I solved it

1. I oriented the store toward inquiry, not payment. WooCommerce works as an organized catalog in two lines, Professional Aesthetic Equipment and Medical Equipment, and each product invites you to ask.
2. Every inquiry arrives with the equipment identified. Each product's WhatsApp button brings the equipment name written in the message, so whoever answers knows what it is about before replying.
3. I answered the price objection on the site itself. A payment terms section (bank cards, transfer and direct financing), installment surcharge tables and an in-house financing form based on ID number, with no card needed.
4. I put certification and backing first. ANMAT and the official representation appear before the catalog and the financing, because in this field they weigh as much as the price.