Online store
EOH
Appliance store with several branches: installments in plain sight, a model comparison tool and WhatsApp inquiries to the nearest store.
The challenge
EOH sells appliances in physical stores. It had to bring that same scale to the web (more than a hundred products in 9 categories, from heaters to refrigerators, with prices that change depending on financing) so that people comparing options could decide without calling for every question about installments or branch stock.
How I solved it
- I showed installments where the decision is made. The installment simulator is on each product and also in the grid, without opening the product page, because the price of an appliance depends on financing.
- I added a product comparison tool. It lets you put two refrigerator or heater models side by side before choosing.
- I built navigation by category and subcategory. With 9 main categories (for example Climate control, Heaters) and highlights of offers and new arrivals on the home page, so people do not get lost in a large catalog.
- I routed each inquiry to the right store. A branch selector opens WhatsApp with the nearest store, which is the one that knows its own stock.
Screenshots
